MAHATMA GANDHI UNIVERSITY
BBA
Our three-year BBA program is designed for the leaders of tomorrow. The program covers the basics of international business, e-business, digital business concepts, finance, and commerce. Our teaching methodology ensures that you gain hands-on experience and are ready-to-be employed after the duration of the three-year course.
Program Overview:
- Certification from # ranked university
- Individualized mentoring programs
- Placement assistance with top retail firms
- Dedicated career and professional counseling
- Designed to help you learn from anywhere in the world
Who is this course for?
The BBA course is designed for higher secondary graduates who wish to enter into the business, commerce, entrepreneurship, business transformation or who wish to work in this field.
Learning Outcomes:
- Learning communicative and business English
- Understand business economics and business management
- Learn the digitization of business processes and concepts
- Dedicated career and professional counseling
- Learn the fundamentals of marketing, and human resource management
Programme Objectives:
- To give a comprehensive understanding of creating ,funding and managing the E-Business
- To impart knowledge on Business plans, Online trading of goods and services and collaborating with marketing partners
- To integrate professional skills in their learning through hands on experience so as to enhance the scope of employment and entrepreneurship.
- To inculcate adaptation to the change management with business process and operations in the global digital arena.
- To give insights and specific learning for building confidence towards venturing into startups and emerge successful.
CODE | SUBJECT | CREDIT |
MP11 | Principles of management | 4 |
MP12 | Managerial economics | 4 |
MP13 | Introduction to information technology | 4 |
MP14 | Communication skills | 4 |
MP15 | Financial accounting | 4 |
MP16 | Business law | 4 |
MP17 | Marketing Management | 4 |
MP18 | Human Resources Management | 4 |
MP19 | Logistics Management | 4 |
MP20 | Corporate legal framework | 4 |
MP21 | Project Management | 4 |
MP22 | Management Information System | 4 |
MP23 | Production and Operations Management | 4 |
MP24 | Organization Behaviour | 4 |
MP25 | Training and Development | 4 |
MP26 | Advertising and sales Promotion | 4 |
MP27 | Quality Management | 4 |
MP28 | Management of financial institutions | 4 |
MP29 | Security analysis and portfolio management | 4 |
MP30 | E‐commerce | 4 |
MP31 | Enterprise resource planning | 4 |
MP32 | Presentation/Seminar | 10 |
MP33P | Project course work | 10 |
The Bachelor Program consists of 23 Subjects in all. These comprise of Subjects:
Year 1‐‐‐ MP11 to MP17 & MP32
Year 2 ‐‐‐ MP18 to MP24
Year 3 ‐‐‐ MP25 to MP31 & MP33
TOTAL CREDITS: 135
