BBA

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BBA

MAHATMA GANDHI  UNIVERSITY

BBA

Our three-year BBA  program is designed for the leaders of tomorrow. The program covers the basics of international business, e-business, digital business concepts, finance, and commerce. Our teaching methodology ensures that you gain hands-on experience and are ready-to-be employed after the duration of the three-year course.

Program Overview:

  1. Certification from # ranked university
  2. Individualized mentoring programs
  3. Placement assistance with top retail firms
  4. Dedicated career and professional counseling
  5. Designed to help you learn from anywhere in the world

Who is this course for?

The BBA  course is designed for higher secondary graduates who wish to enter into the business, commerce, entrepreneurship, business transformation or who wish to work in this field.

Learning Outcomes:

  1. Learning communicative and business English
  2. Understand business economics and business management
  3. Learn the digitization of business processes and concepts
  4. Dedicated career and professional counseling
  5. Learn the fundamentals of marketing, and human resource management

Programme Objectives:

  1. To give a comprehensive understanding of creating ,funding and managing the E-Business
  2. To impart knowledge on Business plans, Online trading of goods and services and collaborating with marketing partners
  3. To integrate professional skills in their learning through hands on experience so as to enhance the scope of employment and entrepreneurship.
  4. To inculcate adaptation to the change management with business process and operations in the global digital arena.
  5. To give insights and specific learning for building confidence towards venturing into startups and emerge successful.

CODE

SUBJECT

CREDIT

MP11

Principles of management

4

MP12

Managerial economics

4

MP13

Introduction to information technology

4

MP14

Communication skills

4

MP15

Financial accounting

4

MP16

Business law

4

MP17

Marketing Management

4

MP18

Human Resources Management

4

MP19

Logistics Management

4

MP20

Corporate legal framework

4

MP21

Project Management

4

MP22

Management Information System

4

MP23

Production and Operations Management

4

MP24

Organization Behaviour

4

MP25

Training and Development

4

MP26

Advertising and sales Promotion

4

MP27

Quality Management

4

MP28

Management of financial institutions

4

MP29

Security analysis and portfolio management

4

MP30

E‐commerce

4

MP31

Enterprise resource planning

4

MP32

Presentation/Seminar

10

MP33P

Project course work

10

 

The Bachelor Program consists of 23 Subjects in all. These comprise of Subjects:

Year 1‐‐‐ MP11 to MP17 & MP32

Year 2 ‐‐‐ MP18 to MP24

Year 3 ‐‐‐ MP25 to MP31 & MP33

 

 

TOTAL CREDITS: 135

 

            

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