Certificate Course in Advanced Digital Marketing

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Certificate Course in Advanced Digital Marketing


 

MIZORAM UNIVERSITY

CERTIFICATE COURSE IN ADVANCED DIGITAL MARKETING

The Advanced Digital Marketing Program is designed to transform you into a complete digital marketer with expertise across the digital marketing domain. The training will help participants improve the visibility of websites and improve website traffic with proper use of SEO, SEM, SMO. You’ll receive a holistic understanding of digital marketing and gain advanced expertise in email marketing, mobile marketing and affiliate marketing.

Duration:

3 Months

Eligibility:

10+2 / Equivalent

Program Objectives:

  1. Search Engine optimization
  2. Search Engine Marketing
  3. Social Media Marketing
  4. Google Analytics
  5. Google Adwords
  6. Online Media Planning

Topics

Introduction to Digital Marketing
Freelancing on the Web
Introduction to SEO
SEO Factors
Competition Analysis and Audit
Keyword Research
On-Page Optimization
Off-Page Optimization
Tech Issues
SEO- Miscellaneous
Search Engine Marketing
Introduction to SMO
Facebook
Twitter
YouTube
Pinterest
LinkedIn
Miscellaneous
Email Marketing
Mobile Marketing
Affiliate Marketing
WordPress
Web Analytics
Online Media Planning

     

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