MIZORAM UNIVERSITY
CERTIFICATE COURSE IN ADVANCED DIGITAL MARKETING
The Advanced Digital Marketing Program is designed to transform you into a complete digital marketer with expertise across the digital marketing domain. The training will help participants improve the visibility of websites and improve website traffic with proper use of SEO, SEM, SMO. You’ll receive a holistic understanding of digital marketing and gain advanced expertise in email marketing, mobile marketing and affiliate marketing.
Duration:
3 Months
Eligibility:
10+2 / Equivalent
Program Objectives:
- Search Engine optimization
- Search Engine Marketing
- Social Media Marketing
- Google Analytics
- Google Adwords
- Online Media Planning
Topics
| Introduction to Digital Marketing |
| Freelancing on the Web |
| Introduction to SEO |
| SEO Factors |
| Competition Analysis and Audit |
| Keyword Research |
| On-Page Optimization |
| Off-Page Optimization |
| Tech Issues |
| SEO- Miscellaneous |
| Search Engine Marketing |
| Introduction to SMO |
| YouTube |
| Miscellaneous |
| Email Marketing |
| Mobile Marketing |
| Affiliate Marketing |
| WordPress |
| Web Analytics |
| Online Media Planning |
