Level 6 Diploma in Management (Sales and Marketing)

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Level 6 Diploma in Management (Sales and Marketing)

Level 6 Diploma in Management (Sales and Marketing)


This qualification covers key areas of management such as Leadership and Research with a wide range of optional units in areas such as Finance, HR, Marketing and Personal Development. It also provides entry to an MBA at a range of universities in the UK and overseas. The qualification typically takes 9 months full-time study to achieve and prepares learners for a range of careers.

Typical Age

This qualification is designed for learners who are typically aged 19 and above.


For learners who have recently been in education or training the entry profile is likely to include:

• one or two years’ study of Business, Management or related qualifications at a Higher Education Institution or a college or university offering higher education qualifications
• a level 5 qualification in Business, Management or related subjects for example an ATHE Level 5 Extended Diploma in Management
• other equivalent international qualifications.


For those whom English is not their first language we recommend the following standards of proficiency in English language skills or an approved equivalent for this qualification:

  • IELTs 5.5
  • Common European Framework of Reference (CEFR) B2
  • Cambridge English Advanced (CAE) 162 or above
  • Pearson Test of English (PTE) Academic 42-49

Learners taking the Sales and Marketing Pathway take two of the four mandatory units and then two of the four units from the Sales and Marketing Pathway.


Unit NameUnit AimsCreditsMandatory
Leadership and ManagementThe aim of this unit is to enable the learner to understand the role of leadership and management in organisations; and the use of leadership and management skills to improve organisational performance.15Yes
Research ProjectThe aim of this unit is to develop the knowledge, understanding and skills required to produce a research question and carry out independent research using appropriate research techniques. The learner will analyse and present their research findings, evaluate the research methodology and their personal learning.15Yes
Managing Quality and Service DeliveryTo enable learners to develop the knowledge and understanding required to manage and deliver excellent customer service.15Yes
Personal Leadership and Management DevelopmentThis unit aims to help learners develop their own personal leadership and management skills to support the achievement of organisational objectives and personal progression.15Yes
Factors Determining Marketing StrategiesThis unit enables learners to understand the influences on marketing strategy and the characteristics and use of marketing intelligence. It also involves the underpinning principles of strategic marketing analysis, strategic choice and stakeholder engagement.15No
SalesTo provide learners with knowledge and understanding of sales and the principles and practices of professional selling in the business environment.15No
BrandingTo enable learners to develop knowledge and understanding of branding and its impact on the success of organisations.15No
Marketing Communications.This unit enables learners to understand the principles, practice and components of integrated marketing communications and how they are used to optimize marketing messages, including the use of digital media. Learners will be able to develop an integrated marketing communications plan.15No

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