MIZORAM UNIVERSITY
MBA MARKETING
Interested in making a career in mba Marketing? Give it the impetus it requires by doing an MBA. Mizoram University provides MBA in Digital Marketing. The best part of this course is that you can complete all the steps; from registering for the course to exams, from the comfort of your home. This course arrangement is suitable for those looking beyond distance education.
Duration:
2 years
Eligibility:
Any Graduation or equivalent through ( 10 +2 + 3) from a recognized Board /University
Applicants with relevant work experience of minimum two years shall get relaxation in the eligibility conditions for all PG programs.
Program Overview:
Our MBA – Marketing program will help you take that important step for you to equip you with the necessary knowledge and exposure required to deal with digital-savvy customers in the 21 st century.
- Total 20 Subjects
- Get an MBA Degree from Mizoram University
- Career Counsellor
- Dedicated Student Mentor
- Job Assistance with Top Firms
- Designed for Working Professionals
- Get Mizoram University Alumni Status.
Program Objectives:
- To empower students to successfully use digital analytics to gain insights into customer decision-making, assess the success of marketing activities, and to strategically act on these analytics to make marketing decisions
- To provide students with sufficient depth in both strategic aspects of MBA Marketing and methods of digital analytics, preparing students to successfully use this knowledge to meet marketing and firm objectives
- To integrate professional skills in their learning through hands on experience so as to enhance the scope of employment and entrepreneurship.
Syllabus Overview:
We bring together some industry leaders and leading faculty in providing you top-notch content. The content will be made available to you in the form of live sessions, assignments, projects, cases, and videos.
First Semester
| Course code | Title of the Course |
| MBADM101 | Business and Professional Skills |
| MBADM102 | Business Environment |
| MBADM103 | Managerial Economics |
| MBADM104 | Digital Marketing and e-CRM |
| MBADM105 | Financial and Investment Analysis |
Second Semester
| Course code | Title of the Course |
| MBADM201 | E- Banking and Financial Services |
| MBADM202 | Digital Design and Communications |
| MBADM203 | Marketing Information System |
| MBADM204 | Digital Business Management |
| MBADM205 | Market Research and Analytics |
Third Semester
| Course code | Title of the Course |
| MBADM301 | Strategic Management |
| MBADM302 | Data Analytics |
| MBADM303 | Consumer Behavior |
| MBADM304 | Web Development and Design Tools |
| MBADM305 | Lead Generation and e-Marketing |
Fourth Semester
| Course code | Title of the Course |
| MBADM401 | Entrepreneurship in Digital Age |
| MBADM402 | Business Ethics and Corporate Governance |
| MBADM403 | Digital Media Laws and Compliance |
| MBADM404 | Project Work |
| MBADM405 | Seminar and Viva Voce |
