MBA Marketing

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MBA Marketing

MIZORAM UNIVERSITY

MBA MARKETING

Interested in making a career in mba Marketing? Give it the impetus it requires by doing an MBA. Mizoram University provides MBA in Digital Marketing. The best part of this course is that you can complete all the steps; from registering for the course to exams, from the comfort of your home. This course arrangement is suitable for those looking beyond distance education.

Duration:

2 years

Eligibility:

Any Graduation or equivalent through ( 10 +2 + 3) from a recognized Board /University

Applicants with relevant work experience of minimum two years shall get relaxation in the eligibility conditions for all PG programs.

Program Overview:

Our MBA – Marketing program will help you take that important step for you to equip you with the necessary knowledge and exposure required to deal with digital-savvy customers in the 21 st century.

  1. Total 20 Subjects
  2. Get an MBA Degree from Mizoram University
  3. Career Counsellor
  4. Dedicated Student Mentor
  5. Job Assistance with Top Firms
  6. Designed for Working Professionals
  7. Get Mizoram University Alumni Status.

Program Objectives:

  1. To empower students to successfully use digital analytics to gain insights into customer decision-making, assess the success of marketing activities, and to strategically act on these analytics to make marketing decisions
  2. To provide students with sufficient depth in both strategic aspects of MBA Marketing and methods of digital analytics, preparing students to successfully use this knowledge to meet marketing and firm objectives
  3. To integrate professional skills in their learning through hands on experience so as to enhance the scope of employment and entrepreneurship.

Syllabus Overview:

We bring together some industry leaders and leading faculty in providing you top-notch content. The content will be made available to you in the form of live sessions, assignments, projects, cases, and videos.

First Semester

Course codeTitle of the Course
MBADM101Business and Professional Skills
MBADM102Business Environment
MBADM103Managerial Economics
MBADM104Digital Marketing and e-CRM
MBADM105Financial and Investment Analysis

Second Semester

Course codeTitle of the Course
MBADM201E- Banking and Financial Services
MBADM202Digital Design and Communications
MBADM203Marketing Information System
MBADM204Digital Business Management
MBADM205Market Research and Analytics

Third Semester

Course codeTitle of the Course
MBADM301Strategic Management
MBADM302Data Analytics
MBADM303Consumer Behavior
MBADM304Web Development and Design Tools
MBADM305Lead Generation and e-Marketing

Fourth Semester

Course codeTitle of the Course
MBADM401Entrepreneurship in Digital Age
MBADM402Business Ethics and Corporate Governance
MBADM403Digital Media Laws and Compliance
MBADM404Project Work
MBADM405Seminar and Viva Voce

TOTAL CREDITS: 140

    
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